What breaks on a website nobody touches
A site that just sits there doesn’t stay perfectly still. Nothing about it needs a monthly plan to keep working, but a few things quietly go wrong on their own timeline, not yours:
- Renewals lapse. Your domain has to be renewed every year. Miss the notice email and the site can go dark for reasons that have nothing to do with the site itself.
- Forms fail silently. A contact form can stop delivering to your inbox — a change on the email provider’s end, a spam filter getting stricter — and nothing on the page changes. It still looks like it sent. You just stop getting the calls. No plan here runs an automatic check for this — it’s worth sending yourself a test message every so often.
- Security needs patching. The tools a site is built on get security updates over time. Skipping them long enough is how an otherwise fine site becomes an easy target.
Renewals and security patches are exactly what a plan like Watch keeps ahead of. Forms are on you to spot-check — or on me, the moment you mention one looks off.
Watch, $15 a month
The floor — it keeps the site up, backed up and patched, and covers small fixes as they come up:
- I watch that it stays up
- Weekly backups
- Security kept current
- Small text fixes: hours, prices, phone number
For a site that mostly sits there and works.
Grow, $45 a month
The next tier up, for a site that gets touched more than once a year:
- Everything in Watch, plus:
- One hour of changes a month
- A seasonal refresh, new photos and copy
- You text me, I do it
For a business that changes with the seasons.
Partner, $95 a month
The top tier, for a site that’s doing active work for the business:
- Everything in Grow, plus:
- Three hours of changes a month
- Four social posts, made to match your site
- A monthly note on who is visiting and where they came from
The flagship piece here is the monthly note on who is visiting and where they came from — written in plain language, not a dashboard you have to learn to read. It’s the difference between hoping the site is working and knowing it is.
For a business actively chasing new customers.
When to skip a plan
Honesty is the actual sales pitch here, so: plenty of sites don’t need any of this.
- A static one-pager that never changes. If your hours, prices and services aren’t going to move for a year, there’s nothing recurring to manage. Renew the domain yourself once a year and you’re done.
- You’re comfortable enough with tech to notice a problem yourself. If you’d actually see a form stop working or get a renewal reminder and act on it, you’re already doing the job a Watch plan does.
Skip a plan entirely and you still own a fully working site — you’ll just pay $50 an hour, minimum half an hour, if you ever want something changed. No plan means no bill, not a broken site.
Still not sure which one fits?
Every tier and its price is right there on the pricing page. Or price your own project, plan included or not.